Awarded to an entrepreneur who possesses a passion for automotive, an understanding of best business practices, and the ability to strategize long-term sustainability within industry. 

Candidate should exhibit the following: 

• Has overcome adversity within automotive industry
• Forward-thinking attitude
• Strategic planning for both business and industry
• Positive interpersonal skills
• Helpful impact on local community
• Solid ethics and integrity
• Willingness to always improve 

Award Eligibility Criteria: 

• Nominee must be active in a profitable, registered automotive business 
• Business Structure/type of business: private partnership, limited partnership, share/private company, or sole proprietorship
• Recipient must have at least 50 percent of shareholding
• Applicant can nominate themselves or a person they believe is deserving 
• Nominee must be a member of the Automotive Retailers Association (ARA)